Throughout history, people have been attracted to games of chance. Every day millions of people around the world play lottery games, take part in prize draws, spend time in poker rooms or play slot machines. Many of these games are now played online.
The market of igaming is growing rapidly every year. If in 2016 the volume of gaming industry in global market was about USD 44.16 billion, and by the year 2022 it is forecasted by analytics to become USD 81.71 billion. The annual growth of the market for the years 2017-2021 is expected to grow by 18% [1].
However, there has always been a serious issue of trust in the gambling industry. It not only concerns the trust of players in each other, but also the trust they have in casino managers. The issue of trust is very important in online gaming industry. Players can’t verify the integrity of a game or a lottery, and they can’t be sure of the honesty of the organizers [2].
With the development of blockchain technology, the world of iGaming can undergo strong changes. Blockchain enables to transfer winnings, generate random numbers, isolate draws from any manipulation, therefore it brings full transparency and reliability to the gaming process. Gambling is perhaps one of the few areas where all the advantages of blockchain solutions can be fully disclosed - decentralization, transparency, low transaction costs and high data quality.
The idea of combining blockchain and gambling lies at the heart of our platform. Truegame solves the above issues of trust through its innovative use of blockchain technology and smart contracts. We developed the infrastructure on the basis of Blockchain Ethereum and in 2017 we launched a fully working platform, which already has more than 10 games and users are actively playing them. Prizes, lotteries and several types of scratchcards are available on the platform. All games are completely transparent and are based on proven RNG algorithm.
INTRODUCTION
TRUEGAME OFFERS A NUMBER
OF THE FOLLOWING BENEFITS TO THE PLAYERS:
We are continuously updating our games collection, and each game is based on secure and open sources.
One of the advantages of our platform is its fl exibility and mobility, as it allows us to quickly implement new games - in 2018 we plan to launch such games as Dice, Giftbox, Smart Roulette and many more [3].
We understand the importance of ensuring a full transparency, so that any player can be aware of the reliability and honesty of our algorithms. Therefore, we place the code of all smart contracts on Github [4].
INTRODUCTION
ADVANTAGES FOR TOKEN BUYERS:
In case token crowdsale does not collect softcap, all the transfers are returned;
Truegame is the fully working smart contract based gambling project ever coming on token crowdsale, which collected positive feedback from professional community [5];
We are in the process of obtaining a license of Curacao, also we are considering an opportunity of obtaining a Malta gaming license that will give us mor opportunities for project development.
We have already reached agreements with crypto-exchanges, since our team employs an experienced token listing professional, which allows us to quickly enter a large number of exchanges and ensure high liquidity of Truegame token.
Truegame.io is the fully integrated gambling project to come to token crowdsale. We are prepared for the launch of marketing campaign and the multi-channel attraction of the players.
GLOBAL ONLINE GAMBLING MARKET
(U.S. billion dollars)
Figure 1. Global online gambling market from 2015 with forecasted ʛ gures 2018-2024. Sources: statista.com, www. businesswire.com, www. mobyaffi liates.com/blog/2016-global-gaming-gambling-markets-overview/
The overall online gambling and betting market is normally segmented on the basis of types, platform, device used or geographic regions. On the basis of types, the market is segmented into online casino games (bingo, slots, roulette, keno etc.), card games (poker, blackjack, baccarat etc.), online sports betting, fantasy sports, lotteries and social gaming. In 2015, sports betting held the largest portion of the global online gambling industry with a market share of 48 percent [7]. Online lotteries held around 10% of the global online gambling revenues [8].
GAMBLING MARKET
Based on the type of platform, the market is segmented into web-based online gambling/betting and downloadable online gambling/betting. Based on the type of the device used by player, the market is divided into desktop and mobile segments. The desktop segment includes PCs and laptops. This segment accounted for the majority market share during 2016 and will continue to be the largest segment in terms of shares. [9]
Online gambling is legalized in more than 80 countries across the world. On the basis of geographic regions, the market is classifi ed into Europe, Asia and Middle East, USA and the rest of the world.
GLOBAL ONLINE GAMBLING MARKET SEGMENTATION
Figure 2. Online gambling market segmentation on the basis of geographic regions (according to the estimated market size of each region in 2015).
Sources: statista.com
Let us put some interesting facts about online gaming. Online lotteries are encouraged in China [10]. The Singapore government exempted two online gambling service providers called Turf Club and Singapore Pools from Remote Gambling Act in September 2016 [11]. Asian and Middle Eastern market size is estimated 11.67 billion U.S. dollars [12].
Europe has the largest online gambling market in the world [13] with a market size of 18.11 billion U.S. dollars (2015) [14], and this is just going to increase as Netherlands adopts new online gambling regulations. The region is home to the highest number of online gambling operators with minimal regulations as compared to other regions. Subsequently, Europe is set to remain the dominant market for online gambling and betting throughout 2025 [15]. The UK plays a key role in the European market, followed by Malta.
GAMBLING MARKET
THE SOURCES OF ONLINE GAMBLING REVENUES
Figure 3. Online gambling revenues in Europe. Sources: statista.com
The global online gambling market is characterized by the presence of several vendors competing to gain market dominance. Key vendors in this market are - 888 Holdings, bet-at-home.com, GVC Holdings, Ladbrokes Coral Group, MGM Resorts, Unibet Group. Other prominent vendors in the market include Betsson, Camelot Group, Genting UK, NetEnt, Paddy Power, Playtech, Rank Group, The Stars Group, and William Hill [16].
In spite of high growth, the global online gambling market is still facing some challenges. Some of the major challenges faced by the industry are: lack of suitable software handling, cyber security issues and stringent government regulations among with security issues and high tax rates
At the same time, the global online gambling market is supported by various growth drivers such as growth of mobile gambling, availability of high-speed internet services, rising ownership of gadgets (such as mobile, laptops, tablets), market consolidation and technological advancement, growing number of online women gamblers. One of the important drivers is increased interest among the younger population: while the average age of a land-based casino visitor is 48 years, the average age of an online gambler is 34.5 years and mobile gambler is 32 years [17]. It seems evident that the mobile gambling industry is successfully attracting the younger population. This should lead to the market growth in the future.
Another major driver is blockchain technology implementation that can change the industry dramatically, mainly through delivering a new level of transparency to the online gaming. Blockchain technologies and smart contracts play a vital role in determining the independence of number generation and ensure the rules are enforced [18]. They also boost customer’s confi dence and interest. An online casino that can operate in an automated, transparent and secure manner has the ability to earn instant credibility from the gambling community, and nowadays many of new and existing casino organizations are concentrating their eff orts on smart contract gambling [19].
Problem: Player’s mistrust to the casino manager. In most cases with online casino, the player does not have a chance to check the randomness of determining the winner [20].
Generating random numbers is not transparent, and even in case of certifi ed algorithms, a player can not be 100% sure of trustworthiness of a party that monitors the game.
Solution: Truegame solves this problem using blockchain and smart contracts technologies. Our algorithms for generating random numbers are available on GitHub [4] and can be checked by anyone. Generation of random numbers and distribution of winnings happens not on our servers, but in an autonomous environment of blockchain Therefore, neither side can intervene in this process.
Problem: Most of the websites of gambling industry can not provide suffi cient transparency to the user to ensure the player’s complete confi dence in the integrity of site managers. The player can not see how many people actually took part in particular game, which of them won and what is the amount of the winning [21]. Solution: Our platform presents a completely transparent system - all transactions are stored in blockchain. They can not be changed or deleted. Anyone can check and see the progress of all our drawings on an independent platform (for example Etherscan) [22] or on his computer on which the corresponding environment of blockchain is deployed.
Problem: The player can not check the paying capacity of casino operator. The user can not be sure whether the casino management has funds for payments, and whether the promised Jackpot can be actually provided.
Solution: Truegame provides full transparency - all the accumulated funds are consolidated on a smart contract.
Anyone can look at the size of Jackpot on an independent platform, ensuring our ability to pay the winnings.
PROBLEMS AND SOLUTIONS
Problem: Security. An overwhelming number of online resources is subject to attacks by hackers [23]. Whatever protection measures are taken by the owner’s site - the risk of hacking always remains. In case of traditional online casinos when their site is compromised, the attacker is able to fully manage the draws and access the Jackpot.
Solution: Truegame is a decentralized application (DAPP). If our website is compromised, the attacker will not be able to infl uence the process of the draws or gain access to the Jackpot. Our site is only an interface of the infrastructure that we created in the environment of blockchain. Drawings, storage and distribution of the Jackpot are managed by a smart contract that is executed in a decentralized environment.
PLATFORM
THE FOLLOWING GAMES
ARE ALREADY RUNNING ON THE PLATFORM:
PRIZE DRAWS
Drawings of prizes are realized similarly to a gambling auction. The player chooses a valuable prize for himself and makes one small bet. After the number of bets required for the lottery (product cost + house edge) is collected, the random number algorithm selects one winning bet and determines the winner. The winner receives an amount equivalent to the prize value on his balance, and if he wishes, he can order a prize delivery to his address - in this case the amount will be debited from his balance. This type of game is truly unique and contributes to the high involvement of players who are willing to make a large number of bets to win a prize.
SCRATCHCARDS
This version of instant lottery is unique among gambling games based on blockchain. This is an analogue of well-known scratchcards available online. This game helps bringing funds to the platform due to its dynamic nature and low ticket price. On the average, one participant plays 10-20 games per game session. We have already implemented the following scratchcards: 1st Crypto Scratch-off , Crypto Space Battle, Good Luck Meme, Old School Scratch-off , Code me Scratchoff , Crypto Legends, and we are constantly updating our collection.
PLATFORM
LOTTERIES
We realized and launched traditional and widely known in European gambling market Lottery 6/49. We also developed two of our own lotteries called Crypto Millions and Blockchain Ball with a large Jackpot - they will be launched immediately after the end of the token sale and replenishment of Jackpot fund.
We also analyzed popular games, thoroughly studied the feedback and comments left by our users. Based on this analysis, we have drawn up a plan for launching games for 2018. The constant launch of new games will allow us to keep the player’s attention longer, and thereby to increase LTV index which will positively aff ect the overall fi nancial turnover of the platform.
IN 2018 WE ARE PLANNING TO LAUNCH THE FOLLOWING GAMES:
Card Lottery, Gift Box, Dices, Smart Roulette, Slot Games, Craps, Keno, Bingo, Lotto mechanical draw machine based on smart contracts and many others. For more details, see our Roadmap.
House edge is between 10-15% and can not only vary from game to game, but can also depend on transaction costs which can vary, too.
HOW THE PLATFORM WORKS
5 HOW THE
PLATFORM WORKS.
pRNG ALGORITHM
SCHEME OF PLAYER’S INTERACTION WITH A SMART CONTRACT:
HOW THE PLATFORM WORKS
For all the draws, our internal utility token is used, through which all the interaction with the player’s personal balance is conducted. Each game is based on a separate smart contract, and the code for each of them is available on Github [4].
The winning is accumulated and stored on a separate Ethereum account managed by smart contracts. In the case of a winning, its equivalent is automatically transferred to the player’s balance and becomes available for the withdrawal.
WE OFFER TWO WAYS OF PLAYER’S INTERACTION WITH OUR SMART CONTRACTS:
Work through personal account. With this method, tokens on the player’s balance are controlled by our Ethereum node, and the player does not need to use special software and have any skills in working with blockchain;
The second way is direct interaction with smart contracts through the Ethereum wallet, for example, using the Metamask wallet. The player himself sends bets to the wallet and interacts with the methods of smart contracts. This option is still in Beta mode;
Regardless of the chosen method, the player is a full participant of our games, and also participates in the common pool of draws, claiming the Jackpot.
All the drawings are conducted based on the algorithm for generating random numbers. A random number means taking a hash from a join by concatenating the last four hashes of the Ethereum blocks with the hash of the previous iteration of the given algorithm. All games, except instant, occur in two stages - the accumulation of bets and start of the draw itself. This makes impossible any manipulations with the algorithm, because the hacker has no way of predicting at what particular moment a random number generation will occur.
At the moment, the core of our system is Ethereum based DAPP developed by us. Ethereum meets our requirements and allows us to provide both a successful user experience for the player and an income for the platform. At the same time, the Ethereum network is not suffi ciently optimal, so our specialists are constantly studying new technologies that would improve the game process and reduce transaction costs. Our platform allows to quickly transfer the entire architecture to new blockchain, whereas the user interface stays almost unchanging. For example, at the moment Cardano blockchain looks like one of the promising technologies to us.
KEY BENEFITS. WHY US?
6 KEY BENEFITS.
WHY US?
Key beneʛ t: Unlike many other areas, blockchain technology is ideal for using in the fi eld of gambling and solves most of the existing problems of the gambling industry.
BENEFITS FOR TOKEN HOLDERS
There are active users playing on our website already In December 2017 we carried out the distribution of bonus funds to the fi rst players. Now several hundreds of playing users are registered on our platform. Every week there are lotteries being conducted, prizes are being drawn, scratchcards are being actively played;
Truegame is the only blockchain based gambling project that fi rstly developed a working product, collected feedback [5] from professional community, improved the product, took care of gambling license, and prepared a marketing strategy to attract players. And only now the project is ready to reach a wide audience;
Our project has already been trusted by professional token holders, business angels, top professionals in crypto and gambling industry, some of which you can see in our Advisory board;
We closed private investments round for 1 day;
Our product is completely ready, and we are focused on improving and developing the project, not on initial development and solutions fi nding;
Unique content is one of the key factors for the success of online casinos, since most of them look the same and diff er only in color. We have done a lot of work to develop our own architecture, unique content and design, make it adaptive for most of mobile devices. We do not use White Label solutions of others, instead we created a strong solutions development department of our own;
KEY BENEFITS. WHY US?
Our platform is fully integrated - we have developed a unique architecture that allows us to quickly implement any game based on smart contracts, to add a payment system, to integrate third-party services and provide White Label iGaming solutions to other market participants;
The architecture we implemented allows us to quickly switch from Ethereum blockchain system, on which the platform is currently operating, to any other, for example, to a popular Cardano network. This fl exibility allows us to increase the speed of processing transactions and reduce their cost, thereby increasing the house edge. Plus, such migration will not aff ect existing players;
Truegame is the fi rst project that went beyond the players of the crypto industry and is oriented on a huge audience of classical gambling and lottery players. Truegame will be the fi rst blockchain project to accept fi at;
We have a strong development department. We managed to realize more than a dozen of games in a relatively short time;
We are the only ones who have ever implemented scratchcards based on smart contracts:
1st Crypto Scratch-off
Crypto Space Battle
Good Luck Meme
Old School Scratch-off
Code me Scratch-off
Crypto Legends
Only we realized smart contract prize draws;
We are the only ones who launched a classical German 6/49 Lottery based on smart contract;
KEY BENEFITS. WHY US?
MORE SMART CONTRACT BASED GAMES ARE SOON TO COME:
The analogues of the most popular lotteries in the world - Blockchain Ball Lotto and Euromillions
Crypro Millions Lotto with a $ 1,000,000 Jackpot
GiftBox game - guess which box has the prize
Smart Roulette - the fi rst roulette fully implemented on a smart contract (is to come in March 2018)
According to our Roadmap, by the end of 2018 Truegame plans to release more than 30 new games [3]; We already have a working mobile application available on Google Play.
ready to market expansion and scaling;
All our games are completely transparent (open code is available on Github [4]), the results can not be manipulated, and the winning is instantly sent to the player by the smart contract itself;
KEY BENEFITS. WHY US?
Truegame token will be launched on crypto exchanges very soon after the completion of the token crowdsale. Our team has an experienced listing specialist who successfully launched the Revain project token on the exchanges - market Cap of the token amounted to about $ 216,000,000 USD [24];
Truegame is the fi rst project to receive a gaming License before the launch of a public token crowdsale, and the license will be publicly posted upon completion of the token crowdsale or at the end of it - this approach will positively aff ect the price of Truegame token;
The project is registered in a friendly jurisdiction for gambling with a registration number #3-102-747491 in the National Registry of Costa Rica;
Truegame is a gambling project, and projects in this industry are one of the most profi table among token crowdsales [25], [26], [27], [28].
Holders of Truegame tokens will be paid a percentage of sales.
BENEFITS FOR THE PLAYERS:
Equal chances for each player. The game is based on absolutely random combinations obtained from blockchain system. They are safe and can not be changed. The player’s winning depends solely on luck and mathematical probability;
One hundred percent safety. Blockchain technology uses a new approach to confi dentiality. A public registry does not contain any personal information, however, it stores all available data about the game; The product is very attractive for players, because it has many advantages, such as:
Low transaction cost
The absence of a minimum deposit amount for depositing via cryptocurrency
Instant winnings payments
Clear chances of winning
Low house edge percentage
The share of Truegame casino is lower than in the classic online casinos - it is included in smart contracts of the games and can be checked by the players, and the probability of a winning is indicated in the game conditions and can also be checked, since the smart contract code is publicly available on Github [4]; The results of the games, as well as the process of the games can be fully monitored where it is technically possible (for example, in case of lotteries) and one can see the fairness of the games.
COMPARISON OF TRUEGAME AND OTHER MARKET PLAYERS
7 COMPARISON
OF TRUEGAME AND
OTHER MARKET PLAYERS
TRUEGAME
is the fully integrated platform for online gambling based on smart contracts. Hundreds of active users are already playing the world’s fi rst smart contract scratchcards, participating in prize draws and lottos based on the technology of blockchain.
LOTTOLAND
is both the fastest growing and the world’s leading online lotto company. Customers from across the world are able to bet on over 30 diff erent lottery products and win the same huge jackpots of the underlying draw.
FUNFAIR
is a decentralized platform for the casino based on Ethereum, which unites casino operators, game developers, partners and players in its open entertainment space.
TRUEFLIP
is a lottery platform based on blockbuster technology.
SMARTBILLIONS
is a decentralized lottery managed by an Ethereum smart contract.
COMPARISON OF TRUEGAME AND OTHER MARKET PLAYERS
As can be seen from the comparison table, Truegame has signifi cant advantages over other players in the market, and Truegame token is a promising token for purchasing.
SECURITY 9 SECURITY
We are very attentive to the security of our platform. Our infrastructure in its core is focused on the security of all interacting parties. Smart contracts and billing management in the environment of blockchain provide security to both the player and our platform.
Nevertheless, we fi nd it extremely important to have external security audit done by independent specialists and we contribute to this in every way.
Security audit: at the moment we are choosing a company with good expertise in the fi eld of Internet security and high competence in the fi eld of smart contracts security. This company will conduct an independent audit of our solutions. Such an audit is scheduled for March 2018.
Hackathon: we plan to run a Hackathon, which will be awarded with a valuable prize to everyone who fi nds vulnerabilities in our system or points to potential weaknesses in the security of our smart contracts. In our Roadmap the hackathon is scheduled for May 2018.
Safety of platform operating assets: the funds of the platform required for Jackpot payments will be stored on smart contracts that provide direct payment of winnings. During the audits and hackathon, special attention will be paid to protecting these funds from unauthorized access through a smart contract. At the physical level, security is enabled through the use of a number of hardware wallets and multi signature wallets (we do not disclose in detail for security reasons).
TOKEN FUNCTION AND FUNDS DISTRIBUTION
10 TOKEN FUNCTION AND FUNDS DISTRIBUTION
TGAME utility token is the main component in the architecture and economy of Truegame. A token is required to pay the bets, accumulate a Jackpot, to pay a commision to Affi liate partners and token holders.
A total of 300,000,000 TGAME tokens will be issued and they will be distributed as follows:
The reserve volume of tokens is frozen and will be used to raise additional funds for the development of the project.
The funds raised in the process of token sale will be distributed as follows:
Since the initial stage of product development is completed, most of the funds raised will be distributed to the Jackpots for games and active multi-channel attraction of players. Also a signifi cant part is allocated for legal support of the project and for obtaining the necessary licenses and permits.
FINANCIAL MODEL AND BUSINESS PLAN
11 FINANCIAL MODEL
AND BUSINESS PLAN
We have made 3 basic fi nancial forecasts depending on the total amount of the investment. Therefore 3 scenarios can be described with the following assumptions:
As fi scal charges are not exactly determined at the moment, they aren’t considered for the Net Cash Flow calculation;
Discount rate is agreed as 15% per annum;
The 75% of the total investment are transferred directly to the Jackpot; The House edge is 14%.
We expect fi rst operational income in the 4th Quarter of 2018; therefore total sales in 2018 will be relatively low. The only source that generates our profi t is ticket sales. We assume that the total sales may vary from 7 000 tickets per day to 110 000 tickets per day depending on the total investment and marketing budget. For the 1st Scenario the Marketing budget is estimated to be relatively moderate, from 60 to 80 thousand USD, for the 2nd Scenario Marketing and Advertising costs estimated from 100 to 120 thousand USD. For the 3rd and the most optimistic scenario we forecast to spend up to 150 thousand USD in order to attract more customers all over the world.
Our possible fi nancial scenarios are described in the Table 1.
Table 1. Financial Scenarios depending on the cumulative investment (in Thousand USD)
Scenario 1
MARKETING STRATEGY
12 MARKETING STRATEGY
The presence of experienced specialists in the team will allow us to implement an eff ective multi-channel marketing campaign to attract players with a low lead cost. When implementing the strategy, we will rely on the experience of team members and their competence in performance and email marketing, as well as leads generation for gambling projects.
THE MAIN EFFORTS WILL BE CONCENTRATED ON THE MARKETS OF THE FOLLOWING COUNTRIES:
Germany, Great Britain and other European countries
Southeast Asian countries
Countries in Latin America
ATTRACTION OF USERS WILL BE CARRIED OUT THROUGH THE FOLLOWING CHANNELS:
Display advertising
Our competence allows us to build an internal media buying process for eff ective work with Facebook, Google and other advertising networks. We plan to attract low-cost leads through media advertising, creating high-conversion funnels through separate thematic Landing pages.
Aʡ liate Marketing
Using the accumulated experience and connections of our partners and team members, we will build partnerships with Affi liate networks that will generate leads with the help of their webmasters network. Also we will launch our internal affi liate program. Anyone who attracts players via a referral link will receive a percentage of each ticket sold.
Email marketing
The main purpose of using email mailings in our strategy is to increase the conversion rate of other marketing channels. We will collect email addresses of potential players using Display Advertising or Affi liate Marketing and build email communication with users whose ultimate goal is to receive the fi rst deposit (balance deposit).
MARKETING STRATEGY
Social Media Marketing
We will deploy the company’s representation and support not only in Facebook and Twitter, but also in such thematic communities as: bitcointalk.com (Gambling section), Askgamblers, OnlineCasinoReports, Gamblingforums, Casinomeister, Casinolistings, etc.
ONLINE STRATEGY MATRIX
Multichannel attracting Display advertising Affi liate marketing Social Media Marketing
Retain and build loyalty Email Improvement Retargeting Marketing of the user experience campaigns
Drive revenue Transaction fee Subscription Bonus optimization to the games for high rollers
SALES FUNNEL
For marketing and players attraction we will be allocating 45% of the collected funds.
ROADMAP 13 ROADMAP
2017 RESULTS OF THE YEAR A fully working website has been developed.
Truegame is the fully integrated platform for lotteries and games of chance based on smart contracts.
• Start of the project: goals defi nition, concept development, team formation
• Technical infrastructure creation: servers, Ethereum node, development environment
• Platform server-side logic development
• Design development
• Technical implementation of interface design: adaptive layout, client-side logic development
• Development of random number generator (RNG) based on blockchain and smart contract
• Smart contract based prize drawing development and its integration into a platform
• Smart contract based scratchcard development and its integration into a platform
• Smart contract based lotteries development (including Lotto 6/49) and their integration into a platform
• Utility token integration into a platform
• Implementation of Ethereum based Player’s balance system integrated
into a platform with an opportunity of depositing/withdrawing any currency including fi at
• Smart contract tests, platform tests
• The fi rst working version of a platform
• Company registration under the jurisdiction of Costa Rica
• Launch of public version of a platform
• Website adjustments based on feedback from Bitcointalk professional community
ROADMAP ROADMAP
• Public release of Ethereum Integration (funds deposits/withdrawals)
• Platform audit (smart contracts audit, legal audit, vulnerability scanning, security audit)
• Utility token public announcement and its limited Private sale
• Pre sale
• Mobile app on Google Play
• Token crowdsale referral partner program launch
• Finalization of multilingual user interface (11 languages)
• Main sale
• Gift Box game release
• Release of Crypto Legends scratch-off game
• The TGAME token listing on exchanges
• BTC Integration (funds deposits/withdrawals)
• Blockchain ball lottery with real Jackpot
• Crypto millions lottery with real Jackpot
• Card lottery release
• Extended billing system
• Dice game release
• Slot games release
• Rock paper scissors game release
• Instant Lotto Duel release
• Popular cryptocurrencies integration: Litecoin, DASH, DOGECOIN and others
• Skrill Public release
Note: as of December 1, 2017 integration of the payment system has been implemented but not yet activated for the Players.
• Neteller Public release
Note: as of December, 21 2017 integration of the payment system has been implemented but not yet activated for the Players. • Smart Roulette game release
• Start of attracting classic online Players to the Platform
• Affi lliate marketing (CPA)
• Multichannel advertising campaign (Google, Facebook etc.)
• E-mail marketing
• Project promotion via online and offl ine Events
• Mobile app Apple Store
• Hilo Arcade Games
• Craps
• Bingo lotto
• Keno lotto
• Games subscription system
• Lotto mechanical draw machine controlled by smart contract
• Hackathon (Complex platform vulnerability testing)
• Start of the gambling vertical (card games with the casino): Black jack
• The gambling vertical: stage 2 (games between the Players): Poker Room
• Fiat integration into a platform (deposits and withdrawals using debit/credit cards, bank transfers)
• The gambling vertical: stage 3: Betting
• Release of the following games:
- Pontoon
- Baccarat
• Chatroom
ROADMAP
• Release of the following games:
- Wheel of fortune
- Crystal Ball
- Pinball
- Crypto diamonds
- Coin fl ip
• API for third party services (White Label casino solution)
• Annual report
Plans for the year 2019 are surely there, but it will be too presumptuous to present them by stages and months. The main planned stages are:
• Multichannel marketing campaign
• Increase in customer base
• Expansion of the range of games
• Strengthening of the gambling vertical
ADVISORS 14 ADVISORS
Mate Tokay is without question one of Bitcoin’s & Bitcoin Cash most active and vocal proponents. He is The Chief Operating Offi cer at Bitcoin. com the In 2012, he graduated from the International Business School in Budapest. After college, he helped launch Superior14 a food supplement company. Mate fi rst heard about Bitcoin in late 2012 and began bitcoin mining in mid-2013 using custom-built ASIC miners. Later he founded the Bitcoin news and review website called Bitcoinist. His goal and passion
MATE TOKAY is to make cryptocurrencies as popular as possible. Also Mate was an COO Bitcoin.com Advisor at NAGA ICO.
Arvind is an entrepreneur and angel investor who has previously cofounded several successful companies such as Whow Games, 3LuckyGuys, Blue Terra Ventures, Glück Games, and Anchor Point Marketing. In the internet industry, he primarily focuses on Online Games (including iGaming), Blockchain-based businesses (as advisor and/or seed stage investor), and IT projects in India, the Middle East, and DACH regions. Apart from his own ventures, other companies where has held an active ARVIND UPADHYAY role in the past: Microsoft, Plinga, LeROI Marketing.
Co-founder / COO at Glück Games
Andrew is a vastly experienced gaming professional who has spent more than a decade managing communications, content and public relations for some of the world’s biggest operators, including the likes of Lottoland, Betfred and The Multigroup. Andrew has created major above the line advertising campaigns, provided consultation on relationships with the world’s leading licensing bodies and acted as the gatekeeper for all
ANDREW CLARKE communications for the last 3 organisations he has worked for.
ex-Lottoland, Head of PR at The
Multi Group
EDUARDO MORALESHERMO
Senior gambling business consultant at Ficom Leisure A 45-year experience businessman and having worked as executive in corporation management, product development and, for the last 10 years, as advisor and consultant in the gaming industry. Eduardo has more than 15 years experience in online gaming, strategy planning, product and business development, implementation and restructuration of gaming corporations, regulation making for in-person and online gaming via interactive channels. He was CEO, General Director and stockholder of gaming corporations in several European countries and currently he works as Advisor and consultant at Intelligent Gaming Company, and has participated in more than 30 projects.
ADVISORS
President of blockchainexperts.io. Full stack developer and entrepreneur. Since the beginning of 2016 involved in “Smart Contract” design and implementation for Ethereum using Solidity. Knowledgeable in all aspects of e-commerce website, back-end and front-end. Co-founded Bitjob and served as an advisor and core team member for projects like swarm.fund,
paypie.com, mybit.io, socialX.network and auditchain.com
BOGDAN FIEDUR
Strategic blockchain consultant
Esteban is a Hedge Fund Manager in the Crypto Asset space. Prior to this position he was a (tax) lawyer with Baker McKenzie, with a special focus on the VAT implications of bitcoin, blockchain, e-commerce and iGaming. He fi rst heard about bitcoin in 2012 and started researching about the tax implications of bitcoin (and blockchain technology). He wrote several articles about VAT and bitcoin (in combination with iGaming), ESTEBAN VAN GOOR and became a regular speaker on tax and legal matters at bitcoin and
Legal & Strategic consultant blockchain related conferences, amongst with the Blockchain Money, World Blockchain Forum and the iGaming Super Show. He also assisted with educating legislators about bitcoin and blockchain technology and provides guidance as an advisor with various tech (bitcoin/blockchain/ iGaming related) start-up companies, in relation to their ICOs and other legal related matters. His ultimate goal is to get people aware of the potential of bitcoin and blockchain technology and to help as much as he can to get this industry grow. In his free time Esteban likes to travel and of course read about crypto.
Co-Founder at esports.com. Benjamin is a serial entrepreneur with over 10 years of experience in establishing profi table businesses. His major areas of expertise lay in Business Development, Fundraising, and Entrepreneurship with a focus on internet businesses, gaming, property, and emerging technologies. He is currently privately doing angel investments, coaching as well as M&A consulting through his Föckersperger Ventures.
BENJAMIN FÖCKERSPERGER
Co-Founder / CEO at Esports.com
15 TEAM
Dmitry has more than 15 years of experience in online sales with ottogroup.com - one of the world’s largest online retailers. Partnering
with such online retailers as Otto, Quelle, Zalando, Klingel, Bonprix,
3suisses, co-owner of catalogi.ru. Long-term investments in startups and commercial real estate. Providing of CRM solutions. Has an extensive experience in building online businesses and managing a distributed team.
DMITRY DANILOV
CEO
An experienced specialist in worldwide performance marketing with 10 years of experience. The main competencies are leads generation for
gambling resources, analytics. His company Mediagiants in the past few years has attracted more than 500,000 leads for various companies in
the fi eld of iGaming, mobile apps, mobile paid content and others. The overall advertising budget was more than $1m.
DMITRY SHCHUVATOV CMO
TEAM
Affi liate marketing and email mailing specialist. Due to his experience in attracting traffi c and email marketing, already in 2014 he became the
top 1 webmaster to attract traffi c to Admitad - the largest ad network.
His targeted traffi c was directly purchased by such companies as:
Wildberries, Aliexpress, Lamoda, KupiVip, Yves Rocher, Quelle, Otto, DocDoc and others.
DENIS SNITSEREV
Head of aʡ liate marketing
Liudmila has over 8 years of experience in managing large client projects in the spheres of advertising, digital marketing and big business events organization for such companies as Dell EMC, YIT, Directi (Mumbai, India) and Media Price.
LIUDMILA VARAVINA
Head of communications
An entrepreneur at heart and a blockchain enthusiast with a demonstrated history of working in the computer software industry. Skilled in Python, VR/AR Production, Rust Programming, Ethereum, HMD design and Machine Learning. Also, a public speaker and previously a Developer Evangelist for Mozilla, BlockStack (a blockchain powered internet) and International VR/AR association. His best projects include projects like Self Driving Car, Autonomous
SHIVANK SHEKHAR Drone, Natmin Coin (ICO not yet done) and upcoming projects like Blockchain developer Cancer Detection using Machine Learning. Shivang is also a skilled 3D
CARMEL SAID
Aʡ liate marketing consultant web game developer and a trainer.
With 11 years in the Online Gambling industry, Carmel Said is an
Affi liate Management consultant with a demonstrated history of experience in the Gambling and Casino industry. Specializing in anything
Affi liate Related, he excels in the setting up new Affi liate Programs from scratch including Software choice, technical integration and
implementation, media and microsite setup, campaign planning, training of staff and introduction to key Affi liates – the whole process from start to launch. Carmel is also a strong media and communication
professional, highly skilled in Customer Acquisition, Online Poker, Online Gambling, VIP, and Casino Gaming. Amongst the companies Carmel has collaborated with are Sunderlands Online, Betsson, Bet3000, Club Gold Casino, BetConstruct, Vbet, Gaming1, GalaxyPig and StayBet.
TEAM
RISKS 16 RISKS
Regulatory risks of gambling industry
The sphere of gambling is under the close attention of the regulatory bodies, which constantly make changes and clarifi cations in the existing regulatory documents. We warn you that there is a risk that the project may not meet the new regulatory environment at a certain period of time.
Risks of external fraud
Scammers are extremely inventive in online gambling, especially in poker. Hackers are constantly looking for weaknesses on online gambling platforms. The open source algorithms of smart contracts are also attacked, so we can not exclude the risk that our platform will also be tried to get hacked.
Risks of the industry
We warn you that we do not guarantee that the project will receive a profi t suffi cient to return the investment. The competition in online gambling is very high.
Regulatory risks of blockchain industry
The blockchain industry is in the initial stage of it regulation. Governments of countries are in the process of studying blockchain technology, and some countries impose restrictions (for example, the United States, China, South Korea). There are no legal documents regulating the crypto industry yet - the laws will appear later and can signifi cantly aff ect the activities of blockchain projects, including our project. We warn you that such laws can signifi cantly limit and even stop the project activity, we are not responsible for the negative consequences associated with the possible regulation of the industry in the future.
Financial risks
Truegame is a start-up, and investing in start-ups is a big risk, and you can lose all your money.
Truegame tokens, like any other cryptocurrency, are subject to strong fl uctuations and may fall in value signifi cantly. We are not responsible for any fl uctuations in the value of the token on exchanges.
We do not guarantee that there will be an opportunity to exchange Truegame tokens for fi at.
Governments can invent laws that will obligate paying taxes from Truegame tokens.
Truegame tokens can be used to play on the truegame.io platform, they do not grant you the right of voting or ownership in Truegame.
Truegame project does not guarantee any income, you can incur signifi cant losses.
CONCLUSION 17 CONCLUSION
We tried to describe the Truegame project, its strengths, features and advantages in the most complete and detailed manner. Of the many advantages, in conclusion, we would highlight the following main ones:
Unique content is one of the key factors of the success of iGaming products. All Truegame gaming content is unique, design and code is developed by the company itself or exclusively by Truegame contractors.
The architecture we implemented allows us to quickly switch from Ethereum blockchain system, on which the platform is currently operating, to any other, for example, to a popular Cardano network. This fl exibility allows us to increase the speed of processing transactions and reduce their cost, thereby increasing the house edge. Plus, such migration will not aff ect existing players.
Holders of Truegame tokens will be paid a percentage of sales.
Low house edge percentage.
Truegame is the fully implemented smart contract based gambling project ever coming on token crowdsale, which collected positive feedback from Crypto and professional community.
The following advantages of the project were noted by professionals of the iGaming industry:
ARVIND UPADHYAY
Founder Glück Games, exMicrosoft, Plinga Even in the mainstream non-crypto world, there are only a handful of websites that provide a complete oʞ ering
of lotto, scratchcards, instant wins, raʢ es, and more to their customers. Truegame is the fi rst to introduce the complete package of all the above and more to the blockchain and has a very good chance to become the central hub of blockchainbased gaming.
EDUARDO MORALES-HERMO over 20 years in the iGaming
Truegame.io platform - a bright idea of combining smart contracts and gambling, which represents a great futuristic contribution to the i-gaming, introducing innovative new concepts which are a novelty in the industry through a unique smart contract-enabled platform. Truegame is pioneering in the use of smart contracts in games like lotteries, dice and scratch-cards.
ANDREW CLARKE ex-Lottoland, Betfred, Multilotto.com
Truegame’s innovative platform ensures complete transparency for players, with the results of each game verifi able in the blockchain open registry and winnings automatically distributed. Every single game is based on totally random combinations that are secure and cannot be manipulated. I believe Truegame’s pioneering new platform is about to change the way people gamble online forever.
REFERENCES 18 REFERENCES
[1] Global Mobile Gambling Market 2017-2021. Source: https://www.researchandmarkets.com/reports/4436173/global-mobilegambling-market-2017-2021
[2] Golder, Scott, Donath, Judith. “Hiding and revealing in online poker games”. Source: http://citeseerx.ist.psu.edu/viewdoc/download? doi=10.1.1.72.3956&rep=rep1&type=pdf
[3] Truegame Roadmap. Source: https://ico.truegame.io/docs/roadmap.pdf
[4] Truegame Github. Source: https://github.com/truegame
[5] Feedback from professional community on Bitcointalk. Source: https://bitcointalk.org/index.php?topic=2577983
[6] Global Online Gambling Market - By Type, Device, Region
- Market Size, Demand Forecasts, Industry Trends and Updates (2016-2022). Source: https://www.businesswire.com/news/ home/20170928005702/en/Global-Online-Gambling-Market-20172022---Research
[7] https://www.statista.com/statistics/248655/segmentation-of-online-gambling-mark
[8] Online Lottery: The Business Opportunity for 2016. Source: http://www.igamingbusiness.com/press/online-lottery-businessopportunity-2016
[9] Global Online Gambling and Betting Market Size, Market Share,
Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2017 to 2025 Source: https:// www.researchandmarkets.com/reports/4431736/global-onlinegambling-and-betting-market-size#relb0
[10] Top 6 Vendors in the Online Lottery Market in China. Source: https://www.businesswire.com/news/home/20160812005210/en/ Top-6-Vendors-Online-Lottery-Market-China
[11] Global Online Gambling Market 2017-2021 Source: https://www.prnewswire.com/news-releases/global-onlinegambling-market-2017-2021-300518420.html
[12] https://www.statista.com/topics/3660/gambling-industry-in-europe/
[13] Global Online Gambling Market - By Type, Device, Region - Market Size, Demand Forecasts, Industry Trends and Updates (2016-2022). Source: https://www.businesswire.com/news/ home/20170928005702/en/Global-Online-Gambling-Market-20172022---Research
[14] Gambling industry in Europe - Statistics & Facts. Source: https://www.statista.com/topics/3660/gambling-industry-in-europe/
[15] Global Online Gambling and Betting Market Size, Market Share,
Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2017 to 2025 Source: https:// www.researchandmarkets.com/reports/4431736/global-onlinegambling-and-betting-market-size#relb0
[16] Global Online Gambling Market 2017-2021Source: https://www.prnewswire.com/news-releases/global-onlinegambling-market-2017-2021-300518420.html
[17] Global Mobile Gambling Market 2017-2021 report, Source: https://www.researchandmarkets.com/reports/4436173/globalmobile-gambling-market-2017-2021
[18] Gaming Meets Ethereum To Deliver Zero House Edge, Trust to Online Casinos. Source: https://cointelegraph.com/news/gamingmeets-ethereum-to-deliver-zero-house-edge-trust-to-online-casinos
[19] The future of online gambling: Ethereum smart contracts. Source: http://www.maltatoday.com.mt/sponsored/sponsored/83457/ the_future_of_online_gambling_ethereum_smart_contracts
[20] Golder, Scott, Donath, Judith. “Hiding and revealing in online poker games”. Source: http://citeseerx.ist.psu.edu/viewdoc/download? doi=10.1.1.72.3956&rep=rep1&type=pdf
[21] Do casinos cheat? https://www.quora.com/Do-casinos-cheat
[22] About Us, Etherscan. Source: https://etherscan.io/aboutus
[23] Secure online gaming – How online casinos keep you safe online. Source: https://knowtechie.com/secure-online-gaming-howonline-casinos-keep-you-safe-online/
[24] Revain (R) price, charts, market cap, and other metrics, Source: https://coinmarketcap.com/currencies/revain/
[25] FunFair (FUN) price, charts, market cap, and other metrics, Source: https://coinmarketcap.com/currencies/funfair/
[26] Edgeless (EDG) price, charts, market cap, and other metrics, Source: https://coinmarketcap.com/currencies/edgeless/
[27] TrueFlip (TFL) price, charts, market cap, and other metrics. Source: https://coinmarketcap.com/currencies/truefl ip/
[28] DAO.Casino (BET) price, charts, market cap, and other metrics.
Source: https://coinmarketcap.com/currencies/dao-casino/
FOLLOW AND CONTACT US ON SOCIAL MEDIA 19 FOLLOW AND
DISCLAIMER 20 DISCLAIMER
The ownership of Truegame tokens (TGAME) does not represent any participation in Truegame capital nor any rights of payment, remuneration, profi t distribution or money reward of any kind.
This Whitepaper has been prepared in good faith to provide a comprehensive overview of the Truegame Project and TGAME Token Crowdsale and is for information purposes only. With the development of Truegame platform and its services, it may be amended in the following, as the Crowdsale progresses. Please also note that the Truegame Project itself may be redesigned/reshaped in future, if that would be required for any material reasons (including, but not limited to: commercial considerations, technical possibilities, or the need to ensure compliance with any (existing or future) applicable laws and regulations, or any other material reasons).
TGAME tokens are not intended to constitute securities in any jurisdiction. This Whitepaper does not constitute a prospectus or off er document of any sort and is not intended to constitute an off er of securities or a solicitation for investments in securities in any jurisdiction. The contents of this Whitepaper are not a fi nancial promotion. Therefore, none of the contents of this Whitepaper serves as an invitation or inducement to engage in any sort of investment activity.
For participation in this token Crowdsale, do not contribute any money that you can’t aff ord to lose. Make sure you read and understand this Whitepaper and TERMS AND CONDITIONS FOR PARTICIPATING IN THE TRUEGAME TOKEN SALE (including all warnings regarding possible token value, technical, regulatory and any other risks; as well as all disclaimers contained therein), as published on our website https://ico. truegame.io/ (and as they may be amended from time to time).
For any questions regarding token Crowdsale or Truegame services please contact us via e-mail at address support@truegame.io.
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